The main Mission of the HUB is to help local agents make the best decisions to preserve a sustainable and effective local media environment.
To achieve this objective, The HUB has three conceptual pillars that will be crucial to protect the local media environment in the future.
Local Media needs to be more effective in terms of audience and social centrality. They have to take advantage of its characteristics such as its structural dimension, flexibility or being closer to its audience. Therefore, it is necessary to apply new methodologies to increase their social and economic income rates.
Sustainability is today the main topic of European debates. There is no doubt that it is necessary to implement new measures to preserve our social and ecological environment. However, what measures to take is a horse from different colour. Thus, it is necessary to have a platform to coordinate the debate related to this issue, where all the agents are represented and are full members.
Misinformation and fake news are two of the biggest issues in our society. For this reason, it is necessary to implement more methods to discern what is real and what is not. In addition, it is necessary to help our citizens to manager the huge amount of information they are constantly receiving.
